4 Custom Mail Services That Boost Small Business Productivity
Small businesses operate on razor-thin profit margins, which means owners often look for ways to increase sales while decreasing costs. One of the most effective ways to increase profit margins involves implementing strategies to boost productivity. Getting more out of less is one of the greatest benefits of custom mail services
Boosting productivity helps small businesses optimize the use of limited resources, which increases profit margins. It also leads to higher customer satisfaction rates that translate into developing a larger base of repeat customers. Since small business owners typically work long hours, a more productive small business helps owners achieve a better balance between work and personal life. Perhaps the greatest benefit of boosting small business productivity concerns discovering innovations that help grow sales.
Let’s take a quick look at four custom mail services that boost small business productivity.
Digital Printing
Digital printing is highly regarded for helping small businesses save money on mailing costs. However, converting your mail operation to all digital printing also boosts productivity. You can meet the demand for large batch orders, such as end-of-year mailings, in much less time. Another large batch order that benefits from the speed of digital printing systems is business cards, which present a positive first impression to prospective customers, as well as act as a practical way for current customers to contact a small business to address an urgent matter.
Another benefit of digital printing is the process produces a much higher quality product, whether the product is a batch of custom-made flyers, brochures, or invitations.
Bulk Mailing
Bulk mailing represents a type of custom mailing service that is ideal for boosting productivity. You send out more letters, flyers, brochures, postcards, and business cards in bulk to receive a lower rate per each piece of correspondence. Signing up for a bulk mail rate plan saves a small business a substantial amount of money, which allows owners to divert financial resources to other projects.
To keep the cost of bulk mailing as low as possible, a small business owner must accurately target the right recipients.
Create Accurate Addresses Lists
Despite a lower rate per item, a bulk mailing campaign still puts a dent in a small business budget because of the high cost of postage. This means small businesses should take advantage of a custom mailing service such as Coding Accuracy Support System (CASS), which recognizes and then corrects any incorrect addresses. Merge or purge software is another type of custom mailing service that boosts small business productivity because the system automatically identifies multiple names for the same person. For example, a recipient named Richard also might receive mail under the name Rick.
NCOA
Several studies indicate that more than 20 percent of Americans move at least one time a year. Small businesses that need to remain in touch with mobile customers cannot afford to send mail to an address a customer no longer calls home. The solution to sending mail to customers who have moved is called the National Change of Address (NCOA) processing service. NCOA updates weekly to identify families, businesses, and individuals that have changed addresses, whether the new addresses are located five blocks away or across the country.